COOPERATIVE DAY

Standing strong together

The power of connection in floriculture

The floriculture sector faces major challenges as well as opportunities: from climate change and digitalisation to a changing consumer who wants higher quality and increasingly demanding products.

Meet the Impact Makers

Making floriculture more sustainable is in full swing. Growers, buyers and Royal FloraHolland itself work daily on practical solutions that make a difference: from smarter use of energy and circular packaging to better working conditions, care for water quality and responsible crop protection.

“With the mandatory NAT (non-auction turnover) statement we create a level playing field”

Those who sell floriculture products that are not settled through Royal FloraHolland will still pay a percentage to the cooperative. We call this NAT: non-auction turnover. But what exactly is it? Why does NAT exist? And how do growers deal with it? Tineke van Berkel (manager of quality, regulation and registration at JM van Berkel), Albert Kiep (co-owner at Kiepflower) and Walter Straathof (adviser on Cooperative Affairs at Royal FloraHolland) tell more.

Members have their say

How are you investing in the future?

The future is not later, it's now. This is especially true for business owners. If you want to be well prepared for the future, action is needed now. How do you go about this? After all, no one has a crystal ball. André Lankhaar (Lankhaar Nursery), John van der Slot (Floral Colors) and Bart van Kester (Qualily) discuss this in Members Talk.

NURSERY OF TOMORROW

Strong together into the future

Youth council member Ricardo van Os on business succession

During Cooperative Day on 11 December 2025, the Youth Council is organising an interactive session. The topic: business succession. An important issue. Companies tend to be more complex than ever before.

Chief Information Security Officer Bas Wevers

'Arm yourself against cybercriminals'

Let me get right to the point: my data has been stolen online. Yes, it even happened to me, someone who works on digital security every day.

Declining volumes but rising prices, structurally higher average prices and growing sales channels: auctioneer Erik Wassenaar outlines the most important trends and developments for 2025.

Voting result from member newsletter dated 24-09-2025

“The future of the floriculture sector depends on AI (artificial intelligence).”

CHAIRMAN SPEAKING

“I am impressed how much impact we can make'

I have been chairman of the Members' Council for over nine months now and I am impressed how much impact we can make as a Members' Council in the so-called triangle with the Management Board and Supervisory Board. This was one of the goals I set myself when I started.

Our cooperative in the news

Upcoming events

COOPERATIVE DAY

Standing strong together

The power of connection in floriculture

The floriculture sector faces major challenges as well as opportunities: from climate change and digitalisation to a changing consumer who wants higher quality and increasingly demanding products.

Time and again, we prove that we are Standing strong together in this dynamic. Producers, traders, breeders, logistics partners and knowledge institutions: each plays a unique role, but it is the togetherness as a collective that drives us forward. By sharing knowledge, joining forces and investing together in future-proof solutions, we create a future-proof sector that continues to grow and prosper. Only together can we truly make an impact!

The programme for Cooperative Day in Aalsmeer on 11 December is dedicated to this theme: Standing strong together. Ricardo van Os and Bas Wevers give you a sneak preview of the sessions. If you'd like to know about the full programme, check out the Cooperative Day website and sign up now!

Sign up for Cooperative Day

Check out the full program on the Cooperative Day website